Once you select your image, you are going to need to add an Alpha channel to the image so you can achieve a transparent background. From there, it is a quick click of the delete button, and you are left with just your object and a transparent background. Shopify Academy Course: Product Photography. Preview is a native Mac OS X application used to load images and PDFs. Then open the image of the product in it. … Let us know in the comments below! Image must not contain text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background. There are plenty of great reasons to shoot on a pure white background and remove it in post-production. Remove Background from Image Automatically & Free Vance AI Background Remover uses deep learning and advanced algorithms to remove image background in just 5 seconds. Shabby Apple produces themed collections, like “Blossom Bright” and “Silver and Ice.” All photos of products within the collection share context — they’re shot in the same studio or at the same destination location. To remedy this, we are going to specify our selection using the Pen Tool. The images aren’t expected to be visually consistent, so long as they stay on brand. GIMP is a much more powerful image editing tool than either of the options we’ve previously looked at, and is more legitimately a Photoshop alternative. In the meantime, start building your store with a free 14-day trial of Shopify. Trend Director uses their own Instagram feed to create a shoppable, constantly updating homepage. Adding black foam board to the sides, just outside of the photo, behind the product will create a dark edge on the white product. Your first option is to use the “Smart Lasso” tool. Think of where your product is used the most when you’re looking for a location for the shoot, or thinking of the environment you wish to create. thanks for such a useful post . We analyzed seven million images and found that 76% had their original background replaced with pure white. We’ve edited over fifteen million product images at Pixelz, and the statistics are pretty clear: Ecommerce site owners love white backgrounds. 3. Your email address will not be published. Don’t discard the next image you come across with a blah background — just replace it and give your image a new life. The bottom line for smaller ecommerce stores like mine is that we go white for the lead image because that’s what channels like Amazon demand. The ability to scale up or down with seasonal needs, pay per image, and get processed images back in under 24 hours will simplify your workflow. Required fields are marked *. Out of seven million edited product images, about 92% removed the background. When you are finished cleaning up the edges of your image and are ready to save it, you want to make sure you save it as a .PNG file, because a file format like JPEG will cause you to lose your transparency. You can be certain that all the product images with a colored background were shot against a white or gray backdrop, and then colored in post-production. Let’s take a look at the four ways to remove the background of product photography for your online store. Thanks to remove.bg's clever AI Get your product images ready for Amazon, eBay, Shopify, Etsy and other eCommerce platforms using Removal.AI. If you’re a Windows user who is now sad that you don’t have access to Preview, don’t sweat it, because we have a little something for you as well. Or if you decide to become a multi-channel seller and include Amazon as a marketplace, one of their image requirements is that backgrounds be pure white (RGB 255, 255, 255). 3. Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. This makes the image more dynamic than a simple product shot on a white background. Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. No product background image is going to be the exact same so it’s a matter of playing around with these settings to get it right and get familiar with the different containers and their possibilities. Sign up today and get 3 product images edited for free. Once you have made your selection around the selected background, right click and go to “make selection” and then “subtract from selection” to make a perfect outline around the shoe. Erase unwanted parts from your image, or make your outlines more precise. Once you have selected “Instant Alpha” from the markup toolbar (it’s the icon that looks like a magic wand), simply click and drag on the image’s background. Building and propping a studio location allows you to control light and create consistent images. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Catalog Images are medium-sized images appearing in product loops, such as the Shop page, Product Category pages, Related Products, Up-sells, and Cross-sells. Make sure to “save as” a PNG file to keep your transparent background! Surface Choose a flat surface in a space with enough room for your background, product, and tripod/smartphone. Zara avoids that problem by using colored backgrounds mostly with solid black or white products. Don’t miss a post. Sure, there’s Photoshop, but it’s not the only option. Most of the picture is in JPG format. To remove the background, you can go to “Edit” and then “Invert Selection,” and this will select everything except your object. Some shoppers use image search engines to find a product with Once you have deleted a majority of your background, zoom in around the edges and make sure to delete any background remaining around the edges of your product (we call this a halo effect). Try Shopify free for 14 days, no credit card required. 2. Nice post and wonderful photography with white backgroudn tips and tricks here . You can use either fixed or scroll as the value of the background-attachmentproperty. Follow the guidelines provided in the Amazon product image requirements to ensure your product images … If it’s a destination shoot, you’ll need to pay for airfare, accommodations, on-site travel and food for your entire crew. However, if you’re serious about optimizing your product images, Photoshop is going to give you all the power a professional image editor needs. Have any more questions about editing product photos? It’s a modern approach with a plethora of benefits. In this tutorial, we’ll use Google Fonts, specifically Roboto.. If you’d rather spend your time and money on creative photography in order to brand yourself, consider outsourcing your product image editing. A Main image must not include multiple images of the same single product. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. He has been working in ecommerce for the last 15 years. Free People uses on-location lookbook images on their “Dresses” category page to create a complete vision for their brand. Even a brand like Free People, selling dresses at a $700 price point, doesn’t use on-location images everywhere. With a div, the background image is constrained within the div. With our automatic background remover, you can Adobe Photoshop is the go-to image editing software for graphic designers worldwide. In that case, an image that’s 2000px wide may work better for you. As you can see on the left, the alternate shots of a dress on the product page are more traditional studio images. It depends on how you captured and edit your photos exactly. There is a chance that when you select your background with the Magic Wand tool, it will also select part of your product. This is a great tool for large, general areas, but it won’t perfectly outline some of the finer details of the shape (like laces, for example). Clicking on an image allows you to identify items and navigate to the product page for any product. Tiles. Shots are on-location with models in motion, interacting, styled and propped. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. A plain white background works well for standard product photos. Ensure accurate white balance during photography by using a gray card and adjusting your camera settings. If this is the case, you can go to the top of your screen and adjust your tolerance until only the background is selected. Natural shadow lighting setup It would be much better if you add the shadow on your product with a white background. For some industries, such as apparel and jewelry, image searches can drive a significant number of sales. Whether you need to create a transparent or solid-colored background or replace the background with a new image, this Background Remover is going to be your new go-to. You will see in our picture that the shoe is selected, but so is some of the background. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Glad to see this post here guy and hopping always you’ll share such helpful post with us . Tiles can be used as the background of your product photos to achieve a number of effects. Note: Uploading an image does not guarantee that it will be displayed on the product detail page or search pages.Amazon uses algorithms to determine display images. Colorfully patterned products need a neutral background for accurate perception. A lookbook will cost you, but it’s worth it. Your email address will not be published. Removing the background makes your images more consistent, removes distractions, and minimizes file size. Note: Never upload an image that’s too large. Preview is a native Mac OS X application used to load images and PDFs. Preview also offers the “Instant Alpha” tool. But in terms of speed, this is an incredibly fast way to select and remove the background of your image. When using natural shadows, the post-production work is minimal because your shadow already exists. Most sellers are worried, quite rightly, about creating color confusion for the customer. In such cases images will stack on top of the next one and the content will aligned verti… Remove backgrounds, crop, align, set margins, and improve your product image consistency. Photographing your product on a white background will also give the shadow greater depth. The program then uses that outline to determine where the border is between your object and the background, and selects the objects. When a product has subtle patterns or color variations, they use a more traditional white or gray background. If you need to, you may want to go around the edges with the Eraser tool to clean up any spots that the Fuzzy Select tool missed. Use marketplace compliant templates and connect with e-com platforms. An additional 16% removed the background and opted for transparency, while the bulk of the rest simply stuck with their original background (usually white). Removing the background makes your images more consistent, removes distractions, and minimizes file size. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. There is also two ways to make an image cover the entire background. Shabby Apple’s “Blossom Bright” collection has a consistent themed background matching the brand and collection’s aesthetic. When you upload the image, the tool automatically detects the background and removes it. Hope that helps! If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. Remove the Background of Your Product Photos with These 4 Editing Tools. Free People uses lookbook images taken on-location on their category pages. To do this, make a perfect outline around the area of the shoe you want selected (in this case, an outline of the sole of the shoe) and then finish with a circle around the selected background area. Remove image backgrounds with ease, straight from your browser. Great tips and tricks you have shared with us about white background product photography . You can clean up your edges with either the “Eraser” tool or with your Magic Wand tool. The less formal nature of Instagram, and the way each image is expected to be self-contained, allows for a huge variety of settings. Lifestyle shots are never the lead image but may feature in the product page and marketing materials. While product photography will obviously focus on your product, consider what’s going on behind the subject of the image and make sure it enhances - and doesn’t detract from - the product itself. Background Burner As the name suggests, the tool burns the background offering a transparent image. Use the background remover tool to get a clean canvas for your photo in seconds. Using the Magic Wand, click somewhere on the background of your image. Everything you'll need can be found in Product Photography for Ecommerce; however these are great options to get you started. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. First you need to add a background image to a HTML container. Any divs on a page can have their own background image. As you probably noticed, most of these approaches are for category pages and their equivalents. Get free online marketing tips and resources delivered directly to your inbox. It means you can improve, and if your images improve so too will your business! First, to get the job done, we are going to need to use two different selection tools: Magic Wand: The magic wand tool is going to help us select (outline) the shoe. You’ll start receiving free tips and resources soon. How to Make Background Transparent in Photoshop [Step by Step Tutorial] Step 01: Use the photos in the layered file First, open Photoshop. for Ecommerce Product photos free background remover for eCommerce. Product photography is the most important to grow your product selling. The pen tool is great for curves, so we are going to be using it to go around the sole of the shoe and inside all the sole’s grooves, bumps, and rounded edges. Zara sometimes uses dramatic solid colored backgrounds, particularly when the product itself is solid black or white. Trend Director uses their Instagram feed like a category page on their homepage. Now it is time to select your background for deletion. Images must not be blurry, pixelated, or have jagged edges. To begin, we are going to duplicate the background layer. T… GIMP is open source image editing software available for free for both OS X and Windows. When you click on a photo, all the product images for that item are from the same shoot and show alternate angles, maintaining continuity for shoppers. Whether you want to refine some elements in your image or achieve a more textured background, this tool will help bring your vision to life. Then background-attachment property defines whether to scroll the image with the content or keep it fixed. In fact, all Zara’s product pages (as opposed to colorful category pages) feature product images on a neutral background. Sign up today and get 3 product images edited for free. If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. To use GIMP, start by loading up the image you want to edit. This will allows us to remove only the background of the image at the end. To select our product and separate it from the background we are going first use our Magic Wand tool to select the general shape of the shoe. Which Ecommerce Metrics and KPIs You Should Measure (And Why They’re Important), Everything You Need to Know About Achieving PCI Compliance [Checklist Included], How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2021], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50). You’ll be able to use your lookbook images a variety of places. There are approximately 20 million more interesting activities than removing backgrounds by hand. Whether you remove the background using a free application like Preview, Paint.Net, and GIMP, or professional tools like Photoshop, the fact that you’re working on improving your images means you’re on the right path. In most cases, minimalist product photos look their best with a clean, white background as it eliminates any disruptions. Once the desired area is selected, use your delete key to remove it. By entering your email, you agree to receive marketing emails from Shopify. Don’t make your background too busy, or too different from photo to photo, or it will turn into a distraction. Plain & Vector White Background Images License Info: Creative Commons 4.0 BY-NC White color is the color of purity, cleanliness and neutrality. There's also free photo editing software, as well as more scalable alternatives. What you should end up with is a selection indicator that looks like marching ants outlining your product. Don’t get too cheap out there, or the rest of your time and money will be wasted. All those square images? Using themed backgrounds can be an effective branding strategy, but remember: your product is the star. Very nice traditional products and many more …please add more products. Shooting on-location is considerably more expensive and slower than studio photography. Throughout your website, in emails, on Instagram and other social networks, in a brick-and-mortar store if you have one, in catalogs –– everywhere, really. With your image loaded up in the program, go to your toolbar and select the “Magic Wand” tool. There’s always more to learn, and that’s a good thing. Lets say you have 4 containers with fixed background attachments at the same position. Combine a white bounce card at the front and black bounce cards in the back for a more sophisticated lighting setup. WooCommerce uses three types of Product Images for different locations and purposes: 1. Remove Image Background: 100% automatically – in 5 seconds – without a single click – for free. Product pages contain alternate angles with the same model and background. First, you can set the background-size to the size of the screen with background-size: 100% 100%; , but this will stretch the image and may distort the image too much. Automate your workflow With remove.bg for Windows / Mac / Linux you That said, there’s a big difference between category pages and product pages, and there’s room for creativity in ecommerce. You focus on building your brand. Ideally, your background is either white or another solid color as this will make background removal much easier. Pen Tool: Our second selection is the pen tool. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. Shabby Apple’s light yellow and off-white flowers on a white wall, with subtle related propping like holding a flower, is a nice example of supporting your product without overwhelming it. Let us future-proof your backend. In the online photo Background Changer, simply click on the Eraser and start refining your image. Next, minimize the … Calm down: we love white backgrounds, too. Your first option is to use the “Smart Lasso” tool. 4. In this tutorial, we are going to create a website product page using HTML, CSS3 and jQuery.You can use it for product presentations on your shop website. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon . Taken together, the images tell a story. Via Pixelz product image report. Whether you’re creating a website for a fashion retailer, a print ad for a corporate service, or a social image for a food product, there’s a background that will work perfectly! For inspiration, look at a range of designs from the sector you’re working on, and note the common features of backgrounds used by the designers. Save my name, email, and website in this browser for the next time I comment. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. Single Product Image is the largest image and refers to the main/featured image on your individual product details page. Once you get to the actual product page you get a more traditional white or neutral background, along with alternate angle and detail shots. If you have a product that’s detailed or complicated however, uploading a larger image will allow potential customers to zoom in and see those details up close. Well, to start with, probably several thousand dollars a day for just a photographer and model. That allows your customer to get a more complete understanding of your product, and reassure themselves regarding style and fit before placing an order. We preach the advantages of removing the background all the time; we even used to be named “Remove the Background.”. Costs can get pretty steep in a hurry. If your background color isn’t perfectly consistent, you will likely need to select the background and delete multiple times, adjusting the tolerance as you go. Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. Photographer Jeff Delacruz shares how you can create your own photo studio and take beautiful product photos for less than $50. Background removal is a great first step in optimizing product images for the web. The best advice I can give here is to tell you to find the right photographer. But you might not know how to remove image backgrounds yourself. If you’re handling your store's design tasks, there may be more options to remove image backgrounds than you realize. I personally loved “Solid Color Backgrounds – Zara”…..the models were also awesome…..want more info like this. Even colorful Zara uses neutral backgrounds on their product pages. If you have to cut corners to save your budget, do it somewhere else –– like shooting locally instead of traveling. Change an image background in seconds No matter what background your photo currently has, with this template you can easily replace it with a better one. Background For best Once you’ve mastered removing the background, you should work on defining standards for consistent cropping, sizing, alignment, and margins.
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