Hope that helps! In most cases, minimalist product photos look their best with a clean, white background as it eliminates any disruptions. Using the Magic Wand, click somewhere on the background of your image. Shabby Apple’s light yellow and off-white flowers on a white wall, with subtle related propping like holding a flower, is a nice example of supporting your product without overwhelming it. Most of the picture is in JPG format. Don’t make your background too busy, or too different from photo to photo, or it will turn into a distraction. Whether you remove the background using a free application like Preview, Paint.Net, and GIMP, or professional tools like Photoshop, the fact that you’re working on improving your images means you’re on the right path. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. Removing the background makes your images more consistent, removes distractions, and minimizes file size. Sign up today and get 3 product images edited for free. It depends on how you captured and edit your photos exactly. Use marketplace compliant templates and connect with e-com platforms. Great tips and tricks you have shared with us about white background product photography . Throughout your website, in emails, on Instagram and other social networks, in a brick-and-mortar store if you have one, in catalogs –– everywhere, really. The pen tool is great for curves, so we are going to be using it to go around the sole of the shoe and inside all the sole’s grooves, bumps, and rounded edges. The program then uses that outline to determine where the border is between your object and the background, and selects the objects. Background For best If you have to cut corners to save your budget, do it somewhere else –– like shooting locally instead of traveling. Sign up today and get 3 product images edited for free. T… Let us future-proof your backend. You can clean up your edges with either the “Eraser” tool or with your Magic Wand tool. With a div, the background image is constrained within the div. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Don’t miss a post. However, if you’re serious about optimizing your product images, Photoshop is going to give you all the power a professional image editor needs. If you’re handling your store's design tasks, there may be more options to remove image backgrounds than you realize. Via Pixelz product image report. Zara stays neutral for subtle color variations, then goes dramatic again for a solid white product. Natural shadow lighting setup Very nice traditional products and many more …please add more products. 3. Or if you decide to become a multi-channel seller and include Amazon as a marketplace, one of their image requirements is that backgrounds be pure white (RGB 255, 255, 255). There are approximately 20 million more interesting activities than removing backgrounds by hand. Change an image background in seconds No matter what background your photo currently has, with this template you can easily replace it with a better one. In this tutorial, we’ll use Google Fonts, specifically Roboto.. Which Ecommerce Metrics and KPIs You Should Measure (And Why They’re Important), Everything You Need to Know About Achieving PCI Compliance [Checklist Included], How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2021], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50). Plain & Vector White Background Images License Info: Creative Commons 4.0 BY-NC White color is the color of purity, cleanliness and neutrality. There is a chance that when you select your background with the Magic Wand tool, it will also select part of your product. That allows your customer to get a more complete understanding of your product, and reassure themselves regarding style and fit before placing an order. Shabby Apple produces themed collections, like “Blossom Bright” and “Silver and Ice.” All photos of products within the collection share context — they’re shot in the same studio or at the same destination location. When a product has subtle patterns or color variations, they use a more traditional white or gray background. You can use either fixed or scroll as the value of the background-attachmentproperty. There are many different colors, sizes and textures in tiles, so you have lots of room to be creative and experiment. In this tutorial, we are going to create a website product page using HTML, CSS3 and jQuery.You can use it for product presentations on your shop website. Shooting on-location is considerably more expensive and slower than studio photography. There are plenty of great reasons to shoot on a pure white background and remove it in post-production. In fact, all Zara’s product pages (as opposed to colorful category pages) feature product images on a neutral background. To do this, go to “Layer->Transparency->Add Alpha channel.” This will tell the program to create a transparent background when you delete the existing one. 2. The ability to scale up or down with seasonal needs, pay per image, and get processed images back in under 24 hours will simplify your workflow. Div content is on top of the div's background image like web page content is on top of its background image. Once you have deleted a majority of your background, zoom in around the edges and make sure to delete any background remaining around the edges of your product (we call this a halo effect). Photographing your product on a white background will also give the shadow greater depth. Sure, there’s Photoshop, but it’s not the only option. Now we’re going to paint over the distracting background to make your product stand out. On the product page, alternative images have more traditional backgrounds. Let us know in the comments below! GIMP is open source image editing software available for free for both OS X and Windows. First you need to add a background image to a HTML container. Building and propping a studio location allows you to control light and create consistent images. If this is the case, you can go to the top of your screen and adjust your tolerance until only the background is selected. You will see areas of the image changing color to indicate your selection. Whether you need to create a transparent or solid-colored background or replace the background with a new image, this Background Remover is going to be your new go-to. To do this, make a perfect outline around the area of the shoe you want selected (in this case, an outline of the sole of the shoe) and then finish with a circle around the selected background area. There’s always more to learn, and that’s a good thing. Next, minimize the … Get your product images ready for Amazon, eBay, Shopify, Etsy and other eCommerce platforms using Removal.AI. In the online photo Background Changer, simply click on the Eraser and start refining your image. Whether you want to refine some elements in your image or achieve a more textured background, this tool will help bring your vision to life. If you’re a Windows user who is now sad that you don’t have access to Preview, don’t sweat it, because we have a little something for you as well. Erase unwanted parts from your image, or make your outlines more precise. Don’t discard the next image you come across with a blah background — just replace it and give your image a new life. WooCommerce uses three types of Product Images for different locations and purposes: 1. Sign up for our weekly newsletter. Remove image backgrounds with ease, straight from your browser. Opt for a black tile for elegance and sophistication, or white for … We preach the advantages of removing the background all the time; we even used to be named “Remove the Background.”. Main image must not include multiple images of the same single product. Instant Alpha selects areas that are similar in color and contrast, so this may not be the best tool to use if you have a busy or complicated background image. for Designers Design as you To do this, go to your Tool Box and select the “Fuzzy Select Tool.” Then, simply begin selecting and deleting the background of the image, adjusting your threshold as needed to keep from deleting part of your product. As you probably noticed, most of these approaches are for category pages and their equivalents. Background removal is a great first step in optimizing product images for the web. Pen Tool: Our second selection is the pen tool. Free People uses lookbook images taken on-location on their category pages. Out of seven million edited product images, about 92% removed the background. When the background layer is deleted, you are left with a perfect product image with a transparent background. Paint.net is an app available online as a free download which offers a fairly wide range of tools, including the ability to easily remove image backgrounds. You’ll be able to use your lookbook images a variety of places. When you are finished cleaning up the edges of your image and are ready to save it, you want to make sure you save it as a .PNG file, because a file format like JPEG will cause you to lose your transparency. Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels. Preview has nowhere near the editing power of Photoshop—you’ll only be able to do things like background removal, cropping, and resizing—but, if you’re a Mac user, this is a great, free option that you already have access to. When you click on a photo, all the product images for that item are from the same shoot and show alternate angles, maintaining continuity for shoppers. Think of where your product is used the most when you’re looking for a location for the shoot, or thinking of the environment you wish to create. Remove Image Background: 100% automatically – in 5 seconds – without a single click – for free. Even a brand like Free People, selling dresses at a $700 price point, doesn’t use on-location images everywhere. Zara likes to mix in solid colored backgrounds on their category pages, alongside traditional white and neutral backgrounds. Most sellers are worried, quite rightly, about creating color confusion for the customer. Once you’ve mastered removing the background, you should work on defining standards for consistent cropping, sizing, alignment, and margins. Thanks to remove.bg's clever AI Try Shopify free for 14 days, no credit card required. Lets say you have 4 containers with fixed background attachments at the same position. Now it is time to select your background for deletion. Glad to see this post here guy and hopping always you’ll share such helpful post with us . Free People uses on-location lookbook images on their “Dresses” category page to create a complete vision for their brand. Preview also offers the “Instant Alpha” tool. You focus on building your brand. In such cases images will stack on top of the next one and the content will aligned verti… If you’re itching to try something new, or looking for creative ways to brand your category pages and product images, here are four alternative approaches to white or transparent backgrounds that successful companies are using today. To remedy this, we are going to specify our selection using the Pen Tool. Shopify Academy Course: Product Photography. You’ll start receiving free tips and resources soon. All those square images? He has been working in ecommerce for the last 15 years. Automate your workflow With remove.bg for Windows / Mac / Linux you If your background color isn’t perfectly consistent, you will likely need to select the background and delete multiple times, adjusting the tolerance as you go. In the meantime, start building your store with a free 14-day trial of Shopify. Using themed backgrounds can be an effective branding strategy, but remember: your product is the star. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Your email address will not be published. Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. ), making it easy to apply edits selectively to only the background or only the subject. Trend Director uses their Instagram feed like a category page on their homepage. To remove the background, you can go to “Edit” and then “Invert Selection,” and this will select everything except your object. Get free online marketing tips and resources delivered directly to your inbox. thanks for such a useful post . Once you get to the actual product page you get a more traditional white or neutral background, along with alternate angle and detail shots. Required fields are marked *. Even colorful Zara uses neutral backgrounds on their product pages. Combine a white bounce card at the front and black bounce cards in the back for a more sophisticated lighting setup. … If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. Taken together, the images tell a story. 4. We’ve edited over fifteen million product images at Pixelz, and the statistics are pretty clear: Ecommerce site owners love white backgrounds. From there, it is a quick click of the delete button, and you are left with just your object and a transparent background. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon . But you might not know how to remove image backgrounds yourself. How to Make Background Transparent in Photoshop [Step by Step Tutorial] Step 01: Use the photos in the layered file First, open Photoshop. In that case, an image that’s 2000px wide may work better for you. The less formal nature of Instagram, and the way each image is expected to be self-contained, allows for a huge variety of settings. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Remove Background from Image Automatically & Free Vance AI Background Remover uses deep learning and advanced algorithms to remove image background in just 5 seconds. If you’d rather spend your time and money on creative photography in order to brand yourself, consider outsourcing your product image editing. There's also free photo editing software, as well as more scalable alternatives. With our automatic background remover, you can Nice post and wonderful photography with white backgroudn tips and tricks here . Save my name, email, and website in this browser for the next time I comment. Your first option is to use the “Smart Lasso” tool. Product photography is the most important to grow your product selling. It means you can improve, and if your images improve so too will your business! The images aren’t expected to be visually consistent, so long as they stay on brand. Product must occupy at least 85% of frame on limiting dimension of longest side. Even better, this amazing technology is also available to use with most of our photo editing tools and effects (including Artsy! To begin, we are going to duplicate the background layer. No product background image is going to be the exact same so it’s a matter of playing around with these settings to get it right and get familiar with the different containers and their possibilities. Shabby Apple’s “Blossom Bright” collection has a consistent themed background matching the brand and collection’s aesthetic. Adobe Photoshop is the go-to image editing software for graphic designers worldwide. Colorfully patterned products need a neutral background for accurate perception. Then open the image of the product in it. When using natural shadows, the post-production work is minimal because your shadow already exists. This is a great tool for large, general areas, but it won’t perfectly outline some of the finer details of the shape (like laces, for example). Tiles. Those are Instagram posts. Once you have made your selection around the selected background, right click and go to “make selection” and then “subtract from selection” to make a perfect outline around the shoe. This makes the image more dynamic than a simple product shot on a white background. When you upload the image, the tool automatically detects the background and removes it. Follow the guidelines provided in the Amazon product image requirements to ensure your product images … For example, with Google Shopping campaigns , your product photos can only have white, gray or lightly colored backgrounds to be shown. This tool allows you to draw around your object with a fairly blunt outline, and thus, fairly quickly. There is also two ways to make an image cover the entire background. GIMP is a much more powerful image editing tool than either of the options we’ve previously looked at, and is more legitimately a Photoshop alternative. First, you can set the background-size to the size of the screen with background-size: 100% 100%; , but this will stretch the image and may distort the image too much. Once the desired area is selected, use your delete key to remove it. Well, to start with, probably several thousand dollars a day for just a photographer and model. Now, with your selection perfected, we are going to go delete both the background in the image (simply by clicking the background and pressing “delete”) and the background layer. Image must not contain text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background. But in terms of speed, this is an incredibly fast way to select and remove the background of your image. Zara sometimes uses dramatic solid colored backgrounds, particularly when the product itself is solid black or white. Single Product Image is the largest image and refers to the main/featured image on your individual product details page. Product photos can be a big help for your SEO efforts. Shabby Apple doesn’t just use themed backgrounds for the category pages. Once you select your image, you are going to need to add an Alpha channel to the image so you can achieve a transparent background. Images must not be blurry, pixelated, or have jagged edges. Surface Choose a flat surface in a space with enough room for your background, product, and tripod/smartphone. You can be certain that all the product images with a colored background were shot against a white or gray backdrop, and then colored in post-production. It’s also a good way to gain followers to your Instagram feed. It would be much better if you add the shadow on your product with a white background. If you need to, you may want to go around the edges with the Eraser tool to clean up any spots that the Fuzzy Select tool missed. What you should end up with is a selection indicator that looks like marching ants outlining your product. Some shoppers use image search engines to find a product with Your email address will not be published. Ghost Mannequin Photography: A Step-by-Step Guide to Mastering the 3D Effect [Updated in 2020], Product Photo Retouching Techniques to Grow Sales (+ Reinforce Brand Value), The Complete Ecommerce Product Photography Guide to Starting Up, Selling More and Reinforcing Your Brand, How to Build Your Own Ecommerce Photography Studio, A Step-by-Step Guide to High Quality Product Images Shot with Your Smartphone, Purchasing Photo Studio Lights: The Pros and Cons of Continuous, Speedlight and Monolights for Product Photography, How to Add Shadows to Product Images to Increase Sales, Photographing Highly Reflective Products: Light Your Way to More Sales, White Backgrounds Be Gone: How Brands Add Color and Creativity to Product Photography. Remove the Background of Your Product Photos with These 4 Editing Tools. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. First, to get the job done, we are going to need to use two different selection tools: Magic Wand: The magic wand tool is going to help us select (outline) the shoe. Image Zoom using WooThumbs for WooCommerce. If it’s a destination shoot, you’ll need to pay for airfare, accommodations, on-site travel and food for your entire crew. For inspiration, look at a range of designs from the sector you’re working on, and note the common features of backgrounds used by the designers. If you have a product that’s detailed or complicated however, uploading a larger image will allow potential customers to zoom in and see those details up close. Adding black foam board to the sides, just outside of the photo, behind the product will create a dark edge on the white product. Tiles can be used as the background of your product photos to achieve a number of effects. Remove backgrounds, crop, align, set margins, and improve your product image consistency. For some industries, such as apparel and jewelry, image searches can drive a significant number of sales. To use GIMP, start by loading up the image you want to edit. To set up your studio you need 3 things: a flat surface, a plain background, and a light source. By entering your email, you agree to receive marketing emails from Shopify. Note: Never upload an image that’s too large. Note: Uploading an image does not guarantee that it will be displayed on the product detail page or search pages.Amazon uses algorithms to determine display images. Background Burner As the name suggests, the tool burns the background offering a transparent image. With Adobe Stock, you have access to more than 100 million high-quality, royalty-free images including photos, graphics, videos and … Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide.